Facebook announced that it is testing a new feature that will allow people to take a “Buy” call-to-action through Facebook News Feed (via ads) and on Pages.
In a blog post, the company said, “We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.” The “Buy” call-to-action button will be available on both desktop and mobile and allow users to purchase a product directly from a business, without leaving Facebook.
Facebook said the current test is limited to a few small and medium-sized businesses in the US. “We’ll share more information as we gather feedback,” the post read.