Top Story

e4m_logo.png

Home >> Digital >> Article

Coming soon, social e-commerce: Buy products from within Facebook

21-July-2014
Font Size   16
Share
Coming soon, social e-commerce: Buy products from within Facebook

Facebook announced  that it is testing a new feature that will allow people to take a “Buy” call-to-action through Facebook News Feed (via ads) and on Pages.

In a blog post, the company said, “We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.” The “Buy” call-to-action button will be available on both desktop and mobile and allow users to purchase a product directly from a business, without leaving Facebook.

Facebook said the current test is limited to a few small and medium-sized businesses in the US. “We’ll share more information as we gather feedback,” the post read.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.