India’s largest subscription-led video entertainment app and the flagship offering of Digivive Services, NexGTv has partnered with One Network Entertainment to launch the “Comedy One”. With the first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series, the development will definitely have its audience in splits!
ONE is a leading online video creator, talent aggregator, branded content producers and creators of Comedy One. Comedy One has been one of the early investors in the space of online comedy videos, and has aggregated millions of views across multiple global platforms from YouTube to Telco to D2H platforms. The partnership between nexGTv and ONE will definitely delight the growing Indian digital viewership, which will now have access to a dedicated portal for high-quality comedy entertainment content.
Spokesperson, nexGTv, said, “Comedy is a genre that has evolved expansively over the past couple of years with the entry of a lot of young, talented and enthusiastic creative individuals. The viewing preference of the audience, too, has evolved with this change. No more satisfied with run-of-the-mill jokes, slapstick routines and clichéd comic situations, Indian viewers now want hard-hitting and impactful content that makes them laugh and reflect at the same time. Our partnership with ONE, a leader in comedy content production, is meant to cater to this segment of the audience by delivering the most relevant content at their fingertips. We are confident that the this app will find great traction on the back of its differentiated content and will become the digital destination of choice for meeting their daily dose of humour.”
Actor-turned-entrepreneur Suresh Menon, Co-Founder & Executive Director of ONE added, “This partnership is the next level in our journey of building destinations and creating IP in the online comedy video space. We are very excited about this tie up with the leaders in online video technology, distribution and monetization, and believe that the future where technology enables convenient content creation, access and consumption is finally here.”
With popular shows such as ‘Kaun Banega Roadpati’, ‘Aadmi Heera Hai’, ‘Pakao Paparazzi’, ‘Waiter Waiter’, ‘Doctor Doctor’ and ‘Interview with a Villain’ available as a part of its humour-based catalogue, the Comedy One – nexGTv app is definitely a must have for every digital viewer in search of mirth. So what are you waiting for? Download the app today and browse through the most delectable assortment of delightful comedy content!
About nexGTv and Digivive:
With over 25 million downloads, nexGTV mobile App is the unmistakable TV button on your mobile. It is Digivive's flagship, multi award-winning application offering consumers unlimited and compelling entertainment across multiple devices (mobile, tablets or laptop/PCs). Choice includes an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising of movies, TV shows and videos for every mood.
Besides ranking amongst the Top Entertainment applications in App stores, nexGTV has also won numerous awards including 'The Best Digital Experience' at the prestigious World Communication Awards 2014, in London. It runs seamlessly across 2G/EDGE/3G/4G and Wi-Fi networks across platforms such as Android, iOS, BlackBerry and Tizen, enabling consumers to stay entertained irrespective of bandwidth limitations and the operating platform.
nexGTv has globally launched a kids- special app, ‘nexGTv Kids’. The new addition curates the most entertaining and educative content meant especially for the kids aged between 2 to 10 years. The Kids app is available for download on Google Play Store and can be accessed from all over the world.
The company had introduced SPOTLight – India’s first mobile talent discovery platform, together with ace director and master storyteller Imtiaz Ali as the creative judge, enabling both amateurs and professional video enthusiasts to not only showcase their talent pan-India on nexGTv, but also earn off it, aside from Rs.100,000 cash award to one lucky winner who figures amongst the Top 5 most-viewed videos every month on the platform.
The company has also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence viz. ‘It’s My City’. The series premiered as a 14-episode premium, original series that revolves around the everyday lives and struggles of four young girls, living together in the same flat in Mumbai. In her inimitable style, Priyanka Chopra appears in and as herself assuming the mantle of an official landlady, unofficial guardian and protective friend. The series is available at nexGTv platform.
Conceived by technology professionals together with deep consumer insights, Digivive focuses on creating offerings in line with trends, with best-in-class content, ease-of-use, availability and affordability, giving consumers an unparalleled and immersive viewing experience. Our partners include leading telecom operators and OEMs. Established in 2010, Digivive is a group company of Media Matrix Worldwide Limited which is listed on the BSE. It provides expertise across Direct to Consumer and Managed Value-Added Services.