The Indian chapter of AIESEC, one of the world’s largest youth-run, non-profit organisation, has given the mandate to ColourCraft Studio (CCS) for designing and developing multiple websites to strengthen its digital presence. CCS will leverage and amplify the appeal of India as a major contributor to AIESEC's aim to address the United Nation’s Sustainable Development Goals through AIESEC's volunteership and professional internship programs. By emphasising on India’s rich historical and cultural background, CCS plans to project the country as an internship destination unlike any other. The projects were won following a two month-long brainstorming session between CCS and AIESEC.
AIESEC is a global platform for the youth to explore and develop their leadership potential. It is a non- political, independent, not-for-profit organisation run by the youth between the age 18-30, all of whom are students and/or recent graduates of institutions of higher education. AIESEC provides its members opportunities to develop leadership and entrepreneurial skills through internships in partner countries across the world. India is therefore home to a large number of such interns in all major cities. Most of them are on two types of programs: either a six-week volunteership in well placed social sectors or a one-year internship in some of the biggest MNCs and start-ups of the world.
CCS is working on understanding what makes AIESEC such an inspiring organisation for the youth worldwide while also showcasing India as a major cultural destination for interns globally.
Commenting on bagging this account, CCS co-Founder and Business Director, Aditi Gandhi said, “It gives us great pleasure to work simultaneously on two very unique projects for AIESEC. The trust shown by them in CCS is a huge opportunity for us to create large-scale, strategy-driven and creatively inclined digital assets to further compliment their status as the world’s largest youth-run organisation.”
Sean Ankit Bothra, Vice President, B2B and International Marketing, AIESEC in India, said, “We were looking for a partner who would understand and communicate our core values in an out-of- the-box manner. One of our major requirements in a potential collaboration is that the company’s core values and cultural beliefs align with ours. Most importantly, we were looking at people who have the patience to understand what AIESEC is all about and share the agile and global work culture along with us. We are glad to see the enthusiasm that the team at CCS have for AIESEC in India. The idea is to work together towards building effective designs and strategies to further enhance AIESEC’s iconic status. With this collaboration with CCS we hope to further explore AIESEC in India’s potential to enhance the personal and professional development of today's Indian youth and break the international mindset about the Indian realities.”