Top Story

e4m_logo.png

Home >> Digital >> Article

Colors Infinity trends on Twitter with over 8400 mentions

29-June-2016
Font Size   16
Share
Colors Infinity trends on Twitter with over 8400 mentions

Last month Colors Infinity announced the launch of their property- Infinity-On- Demand, which gives their audience an opportunity to choose 12 handpicked award winning shows for 12 weeks for marathon viewing. It was trending on Twitter on June 28 throughout, with mentions going up to more than 8400 as hashtag #infinityondemand.

The channel interacts with viewers on Twitter providing them an option to choose their favourite shows from amongst three new shows every week for 12 weeks. Between Saturday and Tuesday, viewers get to sample the show and vote for the ones they want to watch on colorsinfinity.com/iod. From June 11, the shows with maximum number of votes were aired back-to-back on Colors Infinity and Colors Infinity HD over the weekend (Sat-Sun), 12 noon onwards. The shows include: ‘Satisfaction’, ‘Art of More’ and ‘American Odyssey.’

In between there was some confusion as few users mistook it for English band One Direction’s number ‘Infinity’, which worked in its favour, and thereby got more mentions. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...