Coca-Cola India announced the launch of its new site myenjoyzone.com. The e-initiative aims to bring Coca-Cola closer to its largest consumer segment—youth.
According to industry sources, Coca-Cola is the first brand in India to launch its independent Website-www.myenjoyzone.com on the Net. Built around consumer passions, this Website created and maintained by Hungama.com enthuses and rewards consumers by getting them to interact with the core brand values.
Coca-Cola also plans to leverage its numerous consumer programmes by extending them onto the site with an objective of building an active online community. The key account activities like McDonald’s and cinema halls among others will also be covered in the site.
Coke hopes to hit 600 cyber cafes in India with its site. Roadshows in colleges, youth hangouts and key accounts are also in the pipeline.
In the meanwhile the company has launched an online promotion where it is offering over 1,000 prizes to be given every month. Consumers will be given “Coke Crownz” - a virtual currency in every interactive section they enter. The consumer with the highest number of “Coke Crownz” wins a grand prize every month including a Sony Playstation for the gaming section, creative jukebox for the music section, a year’s supply of movie tickets for the movie section and Combi TV + 10 VCDs for the cricket section.Source: Financial Express
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions