SMS advertising at last has broken the barriers. SMS has not only become the in-thing on FM radio and TV channels, even big brands are using it for promotions. Though advertisers are using it for quite some time now, not in such a big way. The first brand trying to leverage its popularity in a big way is Coke. It has launched with Airtel a branded SMS club called UBuzz - the purpose of course, is to enhance brand consumer interaction.
Some of the applications Ubuzz would offer would include downloads of popular ring tones and logos, cricket contests, games, jokes, opinion polls and SMS Chat rooms.
According to Sanjay Kapoor, Executive Director (Western, Bharti Cellular Ltd., "SMS is not only the key driver of data on Mobile networks but has also become the fun language for youth across the world. Keeping this in mind, we have created with Coca-Cola, Ubuzz - an SMS lounge to provide the latest and most interactive applications to youth through mobile"
Shripad Nadkarni, V.P. Marketing, Coca-Cola added, "UBuzz is a platform that allows consumers to interact with our brand on a one-on-one basis. It is another step towards our goal of providing innovative experiences to our consumers. The youth are all about 'here and now' and based on this insight, we will provide instant gratification using our network of key accounts."