CNN International has announced the launch of CNNMobile.com, a comprehensive mobile news site across 49 countries and territories in the Asia Pacific region. It rounds out CNN’s 360-degree mobile solution offering, integrating live streaming mobile TV, video on demand content, and SMS breaking news alert services.
Ringo Chan, Vice President, Wireless, Interactive Content, Development and Distribution, Turner International Asia Pacific, said, “The launch of CNN’s new mobile news service across the Asia Pacific underlines our commitment to delivering news to the fingertips of global users across multiple platforms. We now have a full portfolio of mobile solutions for users across the region to experience a seamless connecting experience. Our aim is to make it easy for users to access content anytime and anywhere.”
Key elements of the new CNN mobile Internet service include a searchable 14-day news archive with over 2,000 stories. In addition, the platform also automatically detects the weather in whatever country the user is registered in, personalising the delivery of five-day forecasts, details on air travel delays, ski reports, etc. Users can roll and click through the top headlines across category-based news sections, including business, sport and entertainment. They can also access CNN’s ‘In the Field’ blogs by the network’s award-winning international correspondents across the globe.
The new mobile service is easily accessed by typing the CNNMobile.com address into the phone browser. Alternately, users can also get the link sent straight to their phone via the CNN Mobile website at cnnmobile.com/services. The site operates on all GPRS and 3G WAP-enabled mobile and handheld devices in all mobile browsers in addition to operator portals where deals are in place.
The launch of the new CNN Mobile news service will be supported by an extensive ongoing marketing campaign, encompassing on-air, print, online and in-flight advertising. This includes demonstrations and innovative opportunities by Bluecasting the product, thereby encouraging trials in selective countries around the Asia Pacific region.