CNBC-TV18 has announced the launch of a free business newsletter service for Blackberry and GPRS enabled phones. A joint venture of CNBC-TV 18 and Moneycontrol.com, the newsletter would be sent out once a day to all subscribers with the day’s top headlines. The newsletter would include bullet headlines and a para description of the stories of the day.
Elaborating on the marketing strategy, Ajay Chacko, Head Marketing, CNBC-TV18 and CNBC Awaaz, said, “The strength of the TV18 network stable will be used to promote this unique offering. Our television and online properties in the CNBC Universe and the network at large deliver audiences for which this business update is an ideal product considering their occupational profiles and usage needs. Moreover, trade audiences will also be targeted though online activation on trade sites.”
This new offering from the TV18 group will work with the latest push-button technology available in most high-end mobile phones.
The group is planning to promote the service through promos and tickers on the channels. They are also looking at using their online property, Moneycontrol.com, to promote the same using subscription mailers and banners. “After a loyal audience build up, we will look at phasing this to the next level and build more variety and interactivity,” Chacko said.