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CleverTap to drive growth of SonyLIV VOD app

21-June-2017
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CleverTap to drive growth of SonyLIV VOD app



Analytics and engagement technology provider CleverTap has announced that Sony Pictures Networks India Private Limited (SPN) has selected the company’s platform for real-time behavioral data and user insights for its SonyLIV video-on-demand (VOD) service. A pioneer of over-the-top (OTT), SPN will leverage CleverTap to gain greater understanding of their users while improving their ability to segment, engage and track them throughout the user life cycle.






CleverTap’s unique combination of analytics and engagement tools offers developers and marketers a powerful solution for designing and implementing timely, personalised and impactful growth strategies. The platform’s capabilities for real-time analytics and segmentation, multi-channel messaging, A/B testing, and personalisation, support the application of data-based insights to drive stronger and more valuable long-term customer relationships.






“The proliferation of mobile and web apps in the digital world leads to confusion, and it’s getting increasingly difficult for developers to rise above the noise. A few years ago, just building an app was enough to capture user attention. Now it’s only the first step,” says Sunil Thomas, CEO of CleverTap. “Today, developers need in-depth understanding of their users along with relevant and actionable insights to even begin achieving their business objectives. In other words, the better you understand your customer, the better you can serve them.”






“Having analytics and engagement within the same platform is critical to our customer acquisition and retention strategy,” stated Uday Sodhi, EVP and Head of Digital Business, SonyLIV. “CleverTap’s advanced segmentation engine allows us to track, analyse and target the right customers in real time and send timely, contextual messages using their powerful Live User Segments feature. The platform’s powerful campaign management tool has also enabled us to lift engagement, and its robust technology offers us complete confidence that CleverTap can scale with us as we achieve exponential user growth.”






CleverTap is able to support such massive use cases because of the technology innovations and engineering enhancements that go into the platform every day. Its scalable, secure architecture quickly processes millions of data points in a fraction of a second and gives businesses access to real-time user insights that help influence their app engagement strategy.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.