Top Story

e4m_logo.png

Home >> Digital >> Article

Cleartrip ties up with Lonely Planet, to launch online travel guide on Sept 1

31-August-2006
Font Size   16
Share
Cleartrip ties up with Lonely Planet, to launch online travel guide on Sept 1

Online travel portal Cleartrip has tied up with Lonely Planet, one of world’s most widely recognised travel content brands, to launch ‘Small World’, an online travel guide. The digital guide will be available on Cleartrip’s website from September 1, 2006.

Speaking about Small World, Hrush Bhatt, Founder and Director, e-commerce, Cleartrip, said, “Planning is an integral part of travel and Small World is our way of simplifying travel planning, of making the world a smaller place. Small World gives our customers easy access to thousands of pages of high quality travel content, which they can use to plan their travel. We are extremely excited about Small World and our partnership with Lonely Planet.”

“Small World will initially have a comprehensive destination guide to 450 global tourist spots and 50 Indian spots. We will take the Indian spots listing to 500 within three months’ time,” said Noel Swain, VP, Marketing, Cleartrip.

Cleartrip’s travel writers have created the content for all Indian destinations over the last six months. The destinations can be searched on Small World by name or by browsing through a directory of continents. Detailed guides will be available at the country and city level, which will provide travelers with a wealth of information about the destination — sightseeing, night life, restaurant and hotel listings as well as photo galleries, maps, currency and weather information. Maps are available from Lonely Planet and Google, giving users access to detailed street level maps.

“Small World is global in its scope, even though we currently sell only flights and hotels within India. Cleartrip is here to make things easy for people who want to travel. We saw that there was a lack of easy-to-find destination content, so we built Small World,” explained Bhatt.

Small World’s content base will be refreshed every week to keep it up-to-date.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by