With a 300-million mobile subscriber base and 100 million additions a year, India is one of the fastest growing mobile markets. To take advantage of this growth, Chennai-based MobiSiteGalore has announced the launch of ‘Build-with-Mobile’, claimed to be the world’s first mobile website builder, which would enable anyone to build a full-fledged mobile website using their mobile phones.
Speaking to exchange4media, K Sathya VP-Marketing, MobiSiteGalore, said, “Mobile websites would give mobile users the power to touch the lives of millions of people around the world. All of us have been working hard for this very moment, wherein users across the globe would be able to create mobile websites using just their mobile phones.”
Explaining on the procedure to sign up for a free account, Sathya said, “To build a mobile website, anyone who has a basic Internet connection (like GPRS) on their mobile phone can visit www.mobisitegalore.com, sign up for a free account and start building their mobile website right away. Also, there is no software or plug-in to be downloaded as the site provides a free website address to publish and host the mobile website after it is built. Moreover, it is absolutely free and has no advertisements.”
MobiSiteGalore is totally compliant with the standards for mobile web that are defined by the World Wide Web Consortium (W3C.org) and will enable users to easily add sites by building features like feedback form pages to receive inputs from website visitors, hit counters to count the number of visitors, easy image upload options and even the ability to roll back the website to any earlier published version of the website that are all backed up and saved automatically.
With 3G in the offing and the number of large-screen and MMS enabled phones increasing, mobile ad spends are bound to shoot up and so are the applications. What needs to be seen is how media planners are going to tap in this medium and make it part of their media plans.