Cheil Worldwide SW Asia has announced the appointment of Vivek Ballabh as Associate Vice President - Digital Media, where he will be leading the agency’s efforts in digital media planning and strategy for all clients. He will be reporting to Rajesh Bhatia, Senior VP & Head Digital, Cheil Worldwide SW Asia.
Ballabh is a digital media professional with over 12 years of experience and a proven track record of planning and executing numerous integrated digital campaigns that have worked to the advantage of driving client businesses.
Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide SW Asia said, “Vivek is an accomplished digital media specialist and will add muscle to our strategic firepower in digital. His joining enhances our talent pool and will enable us to broaden our scope and augment our offering to a larger market.”
“We are delighted to have Vivek on board. With his knowledge and experience I believe, he will be an invaluable asset to Cheil India’s Interactive team,” said Rajesh Bhatia, Senior VP & Head Digital, Cheil Worldwide SW Asia.
Ballabh joins from Razorfish [Publicis], where he was Senior VP, Digital Media. Prior to this, he was with Solutions | Digitas [Publicis], where he set up the entire Digital Media practice and was responsible for both operations and P&L. Previously, he was with Webchutney as Head of Media Planning, where he led the HP business and was instrumental in launching successful campaigns for PSG.
Over the years, he has managed several Fortune 500 brands, including AMD, Frito Lays, 7Up, Microsoft, Makemytrip.com and Airtel. He has also launched mobile marketing campaigns in India for Nestle brands such as Maggi Sauces and Kit Kat.
Ballabh’s foray in the online marketing domain started at CareerCommunity.com, that had launched India’s first online job portal, Winjobs.com. Subsequently, he worked with Monster.com as Brand Manager, responsible for marketing operations for the South East Asian markets.