Cheil India has been appointed as the digital partner for JK Helene Curtis’ Park Avenue Premium Perfume and Beer Shampoo. The agency will handle the digital marketing duties including social media management across multiple platforms, media buying and digital creatives. The account was awarded to Cheil after a multi-agency pitch.
J.K. Helene Curtis is a part of The Raymond Group and has been in the personal grooming and toiletries industry since 1964. The company boasts of consumer brands like Park Avenue and Premium.
Commenting on the win, Sanjeev Jasani, Head, Digital - Cheil India, said, “We are really excited to be working with one of India’s most reputed FMCG brands like JK Helene Curtis and look forward to creating some great technologically-driven creative campaigns. We are aware that the brand’s target audience is mostly on digital and thus we will work together to create interesting campaigns that will strike a chord with the consumer. We are confident, over time, this will surely help in influencing the consumer’s preference and buying behaviour.”
On the partnership, Vinod Salvi, Business Director, JK Helene Curtis said, “There is no denying digital anymore. The consumers for both these brands are very active on digital platforms. Effective storytelling will impact brand consideration positively. We are happy to partner with Cheil India and look forward to some interesting campaigns together.”
“Creating awareness and engaging our consumers on digital media is a key task and this year we will be quite aggressive on digital. Sanjeev and his team presented some great ideas and a robust media approach for Park Avenue Premium Perfume and Beer Shampoo. You will see some stimulating campaigns in the coming months,” added Raja Chakraborty, Marketing Head, JK Helene Curtis.