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Cheil strengthens digital team, makes 4 key appointments

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Cheil strengthens digital team, makes 4 key appointments

Cheil has been investing heavily in its capabilities in India and is assembling a formidable presence in Digital. Recently, they appointed Sanjeev Jasani as the agency’s Head of Digital.

Closely following that announcement, Cheil India is making a number of key appointments to further strengthen its digital team.

In digital strategy, the agency is appointing Sidharth Shukla as Deputy General Manager and to bolster its digital media team, Cheil is also appointing Mohd. Rehan Ali, Bani Kalra and Smita Khandelwal.

Commenting on these appointments, Sanjeev Jasani said, Cheil India is already one of the biggest Digital teams in the country and we are preparing to grow substantially over the coming months.

“The core of a great Digital Marketing agency is its people. We are hungry and keen to attract the best in the industry to do cutting edge work. With these talented additions to our team, we are certain to achieve our ambition of becoming the foremost Digital Marketing agency in the country. We are excited to have them join our organization and Cheil India can only get richer by their experience and knowledge,” he said.

Shukla joins Cheil from MRM, McCann Worldgroup where he was National Head- Digital Strategy & Planning. He was with MRM for over 6 years and has previously worked at Tyroo Media, The Indian Express,, MacMillan India and KSA Technopak. With a total work experience around 11 years and an MBA from Amity Business School, Sidharth received a Bachelor’s in English Literature from Delhi University.


Ali, who is joining as Media Director, was working previously with Reprise Media. He helped take one of Microsoft’s key accounts to the global No. 2 position in terms of search performance.

Prior to Reprise, he worked with agencies Solutions Digitas, Madison Media and Webchutney and has over 9 years of work experience. He has a Bachelor’s in Business Administration and an MBA (specializing in IT). 

Kalra, who is joining Cheil as Associate Media Director, has over 7 years experience in Digital Marketing and her work has spanned Web, Mobile, Social, SEM and Content. Prior to Cheil, she was working with Omnicom Group as Media Director. She has also worked with Starcom Worldwide and FCB Ulka with experience on brands like HP, McDonalds, GSK (Horlicks), Danone, Monster, Aircel, Bausch & Lomb, Whirlpool, SC Johnson etc.

Khandelwal, who is joining as Deputy General Manager of Digital Media, is a Chartered Accountant and a CPA by qualification. She has extensive work-experience in India and the US and was previously with Exponential Interactive, a provider of advertising intelligence and digital media solutions to brands across the world. She has also worked with AIG in New York and with South Korean Auto giant Solutec in Michigan.

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