Cheil India bags Jet Airways’ digital mandate

Cheil India bags Jet Airways’ digital mandate

Author | exchange4media News Service | Friday, Dec 04,2015 8:17 AM

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Cheil India bags Jet Airways’ digital mandate

Cheil India announced its appointment as Digital Agency on Record for Jet Airways. As Jet Airways’ Digital Agency, Cheil will be responsible for developing and implementing the entire suite of Digital programmes including Social Media and Content Development.

Commenting on the win, Gaurang Shetty, Sr. VP, Commercial, Jet Airways said: “Digital and social media led communication is a key focus area for Jet Airways. We are happy to partner Cheil to help us drive engagement with our guests and stakeholders across digital and social platforms. During our detailed evaluation process Cheil demonstrated key attributes including sharp insights and data led approach which we believe will add value to Jet Airways’ digital strategy. We look forward to partnering with Cheil in our efforts to provide a holistic and innovative digital experience to our guests.”

Shiv Sethuraman, Group President, South-West Asia, Cheil India added, “We feel honoured that Jet Airways picked Cheil. Jet Airways is one of the country’s leading brands and has a very robust and comprehensive Digital Marketing Programme. Our skills and capabilities will be put to the test working on such a complex and dynamic category. Looking forward. Our expansion into Mumbai will also receive a considerable boost with this large and prestigious appointment.”

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