Cheetah Mobile Inc. has announced its strategic cooperation by signing Moca Technology, China (Ventes Avenues, India); a mobile advertising company focusing on the India market, as its exclusive branding inventory partner for the Indian market.
Cheetah Mobile is a leading mobile internet company. The company aims to provide the best apps for mobile users worldwide, while building a leading global mobile ad platform for advertisers. Cheetah mobile had approximately 635 million global mobile monthly active users till Q4 2015. Its mission critical applications, including Clean Master, CM Security, Battery Doctor, Duba Anti-virus and Piano Tiles2 etc, help make the internet and mobile experience speedier, simpler, and safer for users worldwide.
Commenting on the partnership, Cheetah Mobile CMO Xinhua Liu said, “India is one of the most important markets for Cheetah Mobile. We are seeing tremendous growth of our user base in the Indian market in the past year. Along with the penetration of smartphones and 3G and 4G high speed networks, mobile internet business will continue to boom. India is a very young and energetic market. Mobile advertising is changing the way how brands connect and interact with their customers. We see a big opportunity for mobile advertising branding in India and hence we have decided to partner with Ventes Avenues; together we will make good inroads by offering innovative advertising solutions and services in the mobile branding space in India. We look forward to full support from Indian brands.
The expansion is to take advantage of India’s growing Mobile advertising industry. As per The Deloitte India Technology, Media & Entertainment and Telecom (TMT) Mobile advertising in India is the fastest growing among all segments in the digital advertising space, and is gaining momentum through various apps and mobile sites, the report said. Mobile advertising spends are expected to account for 15 to 20 per cent of the overall media expenditure by 2020, fuelled by growth in mobile commerce, according to a study. Ventes Avenues(Moca) has clearly seen this trend emerging and has worked with over 100 + leading brands in the mobile marketing space in India in the last year.
Speaking on their recent appointment, Niloufer Dundh, Founder and CEO of Ventes Avenues remarked, “It is an honour to partner Cheetah Mobile in India. Cheetah pioneers the Utility space globally with marquee apps like Clean Master, Battery Doctor and CM Security etc. The Utility space in which Cheetah operates is already large in India with over 85 mil MAU and will continue to grow in the years to come given our uptake towards Android phones. Branding advertising is big in India across all mediums, in mobile we see this as a unique opportunity which is yet unexplored. Together with Cheetah we are creating ad units specially designed for mobile devises & usage pattern, which deliver both impact & reach.”