Chandamama strengthens digital presence, launches local language portals

Chandamama strengthens digital presence, launches local language portals

Author | exchange4media Mumbai Bureau | Saturday, Sep 12,2009 8:22 AM

Chandamama strengthens digital presence, launches local language portals

Chandamama, one of the most widely read children magazines in India, on September 11, 2009, announced the launch of completely interactive children-friendly portals in Kannada, Marathi, Telugu, Tamil and Hindi languages. The portals will have a host of features making browsing exciting and enjoyable for the readers.

The new portals will be a blend of both the magazine’s traditional content, including favourites such as Vikram & Vetala, Indian mythological stories, contemporary information on science and the world around us, which will appeal to every audience, especially children.

Prashant Mulekar, Executive Director, Chandamama, said, “We have launched the websites in regional languages to meet two important objectives. For children to experience their favourite Chandamama stories on the Internet in their native language and also help loyal readers enjoy the magazine’s content online to re-live those old memories.”

The portals will have many other features and applications such as playing games, read stories and gather interesting information on a variety of subjects.

Archives and online shoppin are the two other important aspects on the websites. The Archives section allows readers to browse and enjoy old issues of the magazine through a user-friendly interface. Users can also subscribe to and purchase Chandamama products through the online shop in a secure shopping environment.

Established in 1947, Chandamama is the brainchild of visionaries B Nagi Reddy and Chakrapani. The magazine was launched with an aim to entertain and educate young minds about the rich traditions of India. Chandamama launched its first editions in Telugu and Tamil, followed by versions in English and other Indian regional languages. Currently, they are the only children’s magazine in India to publish in 13 languages. Chandamama.com was launched in 2007 with sites following in Telugu, Tamil, and Hindi. Chandamama was acquired by Geodesic Ltd in 2007, a Mumbai-based publicly traded company with establishments in the US, the UK, Germany, Mauritius and Hong Kong.

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