CellSerf, Candid Marketing join hands to enter mobile advertising space

CellSerf, Candid Marketing join hands to enter mobile advertising space

Author | exchange4media News Service | Wednesday, Nov 14,2007 6:19 AM

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CellSerf, Candid Marketing join hands to enter mobile advertising space

Mobile media and technology company CellSerf has partnered with Candid Marketing to develop the mobile advertising market and business in India.

CellSerf's founder, Vishal Batra, said, "As a highly innovative and leading promotional marketing services company in India, we see Candid Marketing as the ideal media partner for our mobile VAS offerings. Their reach and reputation is unmatched and we would be able to leverage their experience in taking CellSerf's first-of-kind mobile media application to advertisers for non-intrusive custom-built sniper target solutions."

The recently launched CellSerf mobile application optimises advertising spends by offering a variety of options for the advertisers to connect with the end users. It offers the advertisers better return for their money by offering targeted advertising on a pay-per-view basis on the very intimate mobile medium.

The advertisers can choose their target viewers based on the user's demographic information and current interests. The advertiser can present video, audio, picture and text advertisements served on the mobile handset along with a surety that the user has viewed the ad.

Batra added, "With CellSerf mobile application, we are presenting advertisers a TV like advertising channel that is many times more personal and captive and importantly non intrusive."

To add more teeth to the application CellSerf combines multimedia instant messaging, global multimedia mobile messaging and multimedia email that allows mobile users to go beyond the traditional style of communicating in text and leverage the mobile phone's multimedia capabilities to exchange video, pictures and voice messages. The application and service is free to use. The mobile advertising solution is integrated with mobile IM, messaging and email applications to offer targeted multimedia advertisements to end users.

Candid Marketing's founder and CEO, Atul S Nath, said, "CellSerf has all the applications to keep young mobile users engaged and connected with their friends and family. This presents itself as an outstanding opportunity for advertisers to interact with customers. To the advertiser we are offering a novel, cost-effective and most importantly interactive medium to communicate with customers."

Candid Marketing's Vice-President, Harsh Sisodia, said, "CellSerf is the Swiss-knife of mobile applications as it offers connectivity through instant messaging, email and mobile messaging all-in-one. In between, a user sending and receiving messages and emails, advertisements, intuitive communication and response-oriented interaction is facilitated with the user in a non-intrusive way.”

With its incomparable penetration in India, the mobile phone as a medium is bigger than any other. There are more mobile phone users than TV viewers and newspaper readers today. The mobile has replaced traditional cameras as the preferred way to capture pictures and record videos. Mobile handsets are preferred for listening to music today and have become a truly personal medium to reach out to customers.

"With the CellSerf mobile application we are offering our clients a new and exciting medium for reaching out to customers. Today the penetration of mobiles in India is tremendous and with CellSerf we are allowing our clients an opportunity to touch each and every one of them in a way that will bring them maximum returns for advertising money," said Sisodiya.

Tags: e4m

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