Top Story

e4m_logo.png

Home >> Digital >> Article

Cell firms roll up sleeves to fix underbilling

26-July-2004
Font Size   16
Cell firms roll up sleeves to fix underbilling

A recent study by PriceWaterhouse Coopers has indicated that cellular operators across the Asia Pacific region are underbilling their customers by 4 per cent to 12 per cent. The exact quantum of underbilling in India is not available.

In an attempt to cut losses due to underbilling, cellular services firms Bharti and Hutch have tied up with NCR Corporation’s Teradata, a data warehousing firm, to detect and plug the data loss between various points of billing process that leads to underbilling.

Underbilling can occur at various stages as billing is still largely a manual process. Factors such as non-transfer of information from one switch to another or an erroneous billing system go undetected for a long period of time.

Teradata has been assigned the task of detecting these data leakage points and plugging them to optimise per-customer billing.

“In the next six months we will come up with a report on where and how the data loss occurs. Then we will work towards plugging these leakages,” said Julian Beavis, vice president, Teradata.

Teradata will also help the cellular firms reduce their customer churn, which has emerged as another serious threat for the industry that is facing intense competition.

Bharti and Hutch have set up revenue assurance departments to deal with the underbilling problem. These departments have twin objectives of reducing customer churn and ensuring that they make the most of every customer through proper billing.

“Dealing with underbilling will enable us to design and deliver personalised services to customers, despite the size of our subscriber base,” said Sandip Das, executive director, Hutchison.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign