Top Story

e4m_logo.png

Home >> Digital >> Article

Cell firms roll up sleeves to fix underbilling

26-July-2004
Font Size   16
Share
Cell firms roll up sleeves to fix underbilling

A recent study by PriceWaterhouse Coopers has indicated that cellular operators across the Asia Pacific region are underbilling their customers by 4 per cent to 12 per cent. The exact quantum of underbilling in India is not available.

In an attempt to cut losses due to underbilling, cellular services firms Bharti and Hutch have tied up with NCR Corporation’s Teradata, a data warehousing firm, to detect and plug the data loss between various points of billing process that leads to underbilling.

Underbilling can occur at various stages as billing is still largely a manual process. Factors such as non-transfer of information from one switch to another or an erroneous billing system go undetected for a long period of time.

Teradata has been assigned the task of detecting these data leakage points and plugging them to optimise per-customer billing.

“In the next six months we will come up with a report on where and how the data loss occurs. Then we will work towards plugging these leakages,” said Julian Beavis, vice president, Teradata.

Teradata will also help the cellular firms reduce their customer churn, which has emerged as another serious threat for the industry that is facing intense competition.

Bharti and Hutch have set up revenue assurance departments to deal with the underbilling problem. These departments have twin objectives of reducing customer churn and ensuring that they make the most of every customer through proper billing.

“Dealing with underbilling will enable us to design and deliver personalised services to customers, despite the size of our subscriber base,” said Sandip Das, executive director, Hutchison.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education