Top Story

e4m_logo.png

Home >> Digital >> Article

Catch News launches online news portal in Hindi

02-December-2015
Font Size   16
Share
Catch News launches online news portal in Hindi

The online news venture from The Patrika Group -Catch News has  launches its Hindi portal recently that will focus on quality news content.

 Siddharth Kothari, Director, Catch News, said, " Patrika group started as a newspaper but it is today a credible news platform using various verticals, its credibility that is the common denominator and first priority for us".

Shoma Chaudhury, Editor In Chief, Catch News, said, “This vision & approach for Catch News has worked practically, Catch News has hit 3.5 million unique visitors in just Five Months. That's really exciting because those are not just numbers: they are readers. And this is just the start of the journey. Catch News looks forward to cracking open the full potential of the internet. We'd like to come up with even newer ways of story-telling and become inseparable from a reader's need to understand what's happening in India -- if not the world.”

Vinny Ganju , COO ,Catch News, said “This is just a start, we have an enthusiastic team that works day and night towards creating a benchmark in the industry. We have crossed 3.5 million UVs in a short span of five months. Nearly 35 percent of the readers are from outside India and interestingly 40 percent readers are female, giving us edge over other news websites who target and attract large unfiltered traffic” 

He added, “Catch hindi.com which will focus on quality featured editorial with long reads, Video and audio content.  The idea behind Catch Hindi is to reach out to millions of readers in Hindi domain who have very few avenues to consume quality serious news content Thanks to sea of Hindi news websites and generic trivial content that gets published with only traffic numbers as objective leaving no room for real journalism in Online news space barring a few established names.  We are here to change the Hindi news landscape.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...