Carrier Midea India appoints Bottle Openers as its digital agency on record
Carrier Midea India, a joint venture between Carrier and Mide a, has announced the appointment of Bottle Openers as its digital agency on record. The mandate covers overall digital and social strategies, media planning, and media buying. The account was earlier with DDB Mudra.
Speaking on the partnership, Sanjay Mahajan, Chief Operating Officer, said, “The digital revolution has enabled access to information and opinions within seconds, providing customers with enough data and facts to make informed purchase decisions. Digital is an extremely important medium to not only to understand the changing trends and customer behaviour, but also for driving awareness and increasing engagement with our customers. We wanted an enthusiastic, innovative agency with a fresh perspective and after a multi-agency pitch, felt Bottle Openers to be the right partner to collaborate with. We look forward to working with them and hope Bottle Openers will be able to bring alive our value proposition with clutter-breaking campaigns.”
Sachin Kumar, Founder and CEO, Bottle Openers, said, “This is a great win for us as it strengthens our consumer durable portfolio. We hope we will be able to offer some unique digital solutions to Carrier Midea and contribute to business sales funnel through macro and micro marketing tactics.”
Carrier Midea India, today, boasts of comprehensive market coverage across product categories. The company, which has its core presence in the air-conditioner segment, also sells washing machines, water heaters, water purifiers, air purifiers, wine cooler, and microwaves in India.
Bottle Openers was founded last year in August and since then has seen immense success in the highly competitive digital landscape, winning digital business for companies across industry sectors like Fashion, Auto, Footwear, Real Estate, and FMCG.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking