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Carried Yesterday: Network18 strengthens its digital arm, makes new appointments

08-February-2017
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Carried Yesterday: Network18 strengthens its digital arm, makes new appointments

Network18, in an attempt to bolster its digital proposition, has announced the rebranding of Web18 as Network18 Digital last year. Network18 Digital boasts of pioneering digital properties like Moneycontrol, Firstpost, News18, and Pradesh18. In order to grow these platforms and seed new ideas within the network so as to claim a leadership position in the digital space, Network18 has been taking proactive initiatives. It appointed Manish Maheshwari as CEO of Network18 Digital.

Network18 Digital is among the largest multi-platform destinations for objective breaking news, opinions, financial data, and infotainment for the evolved digital news consumer. It caters to all sections of society, especially to the millennials and Generation Z users who access and consume content on the go. In an effort to offer the best in digital space, the company has been continuously hiring unmatched talent from the market. Lakshmi Potluri, former co-founder of Jabong.com, as well as Rajiv Singh from Flipkart and Anushrav Gulati from India TV Digital, are recent hires.

Speaking about the appointments, Maheshwari, said, “We are in an exciting phase of time when changes in content consumption are happening at an accelerating rate and it is indispensable to stay relevant to the new consumers that are getting hooked onto digital platforms each day. With web becoming a passé and action moving to Mobile and further to Wearables, Augmented Reality (AR) and Virtual Reality (VR), it was necessary to reinvent ourselves and be future-ready. And that explains the power of Network18 Digital or its numeronym N18D. We have brought the finest team together to bring the most innovative offerings for consumers and the recent appointments will bolster our efforts towards the same.”

Rajiv Singh has joined N18D as the Business Head for News18. Singh is an alumnus of IIM- Kozhikode with significant experience in media, both traditional and digital. Prior to N18D, he was with Flipkart where he was responsible for Digital Ad Sales for third party clients. In the past, he has worked with companies like Star TV – TV Ad sales and Online Ads Sales for Hotstar and Starsports.com. He was responsible for setting up and mentoring the Ads business for Amagi Media and prior to that, he was part of Radio Mirchi in various capacities across India.

Anushrav Gulati has joined Network18 Digital as Business Head for the Languages portfolio. Gulati comes with experience across e-commerce, search, and publishing domains. In his last assignment, Gulati was responsible for setting up the digital team, processes, and business initiatives for India TV Digital.

Both Singh and Gulati will be reporting to Manish Maheshwari.

N18D is an integral part of the Network18 family that is home to some of India’s most prominent TV stations in both news and entertainment genres straddling multiple languages. Some of these include CNBC-TV18, CNBC Awaaz, CNN-News18, ETV Network and Colors. The network is partner to some of the most respected international brands, notably CNN, CNBC, Viacom and Forbes. N18D’s family legacy and its international partnerships gives it access to the most exhaustive and trusted content from across India and around the world in multiple flavors, languages, and subject genres.

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