Top Story

e4m_logo.png

Home >> Digital >> Article

Carried yesterday : Vaybhav Singh joins TBWA India as Managing Partner

20-June-2017
Font Size   16
Share
Carried yesterday : Vaybhav Singh joins TBWA India as Managing Partner


Vaybhav Singh joins TBWA\India as Managing Partner for its Digital Arts Network. He will report directly to Govind Pandey, CEO, TBWA\India.


With a little over 15 years of experience across various advertising agencies, Singh has led work on some of the biggest brands in telecommunication, consumer electronics, retail, fashion and automobiles. His last role was at D&H Blurb, a creative advertising agency co-partnered by the Future Group, where he was a partner and CCO+COO.


He’s responsible for interesting work done on Airtel, Microsoft, Reebok, Hyundai, amongst others. Some of his work has also won accolades in APAC and global award shows.


Singh’s role at Digital Arts Network would involve leading TBWA’s digital-first clients like MasterCard and Airbnb as well as taking up the creative custodianship of Nissan United.


A keen eye for design has also seen him being deeply involved in the UI/UX design of apps for a couple of tech-based start-ups, while sitting on the board of directors of one of them and actively contributing towards marketing, content creation and management.


Commenting on his role, Singh says, “TBWA\ is responsible for creating some globally acclaimed work and truly believes in its Disruption philosophy, and that along with the discussions Govind and I have had about its India prospects really excites me. Leading its Digital Arts Network is particularly interesting for me since I take to technology and business much easier than most people. My first-hand understanding of start-ups should make us perfect partners with start-ups and tech-based businesses.”


Govind Pandey, CEO, TBWA\India, comments, “Vaybhav’s appointment comes at a time when we’re not just consolidating our existing relationships but looking at growth from the new economy. I see him as a key part of the new management and his dual roles should let him steer the Disruption offering to a new set of digital and content-first clients.”

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India