After a multi-agency pitch held over the last two months, online job portal CareerBuilder India has awarded the digital AOR to Havas Media. Havas Media has been awarded the duties after competing with all the major digital agencies.
On awarding the business to Havas Media, Premlesh Machama, MD, CareerBuilder said, “We decided to appoint Havas Media after careful consideration as their response to our brief and strong experience within the category confirmed them as the best partner moving forward. We also found the Havas Media team in sync with the thought process of our objectives for 2013. We are sure that a strong working relationship with Havas will not only drive the growth, but also work as a stepping stone for the initial brand recognition movement for CareerBuilder India.”
Anita Nayyar, CEO, Havas Media, India and South Asia added here, “It was a very tough but well-organised pitch, with practically all the leading agencies in the fray. We are extremely proud to have won the business and are looking forward to being their true partners for mutual growth.”
“CareerBuilder is a crucial win for us as it establishes our capabilities and credentials across every single service line of the digital ecosystem,” said Anurag Bhatnagar, Head - Digital, Havas Media. “As the web continues to grow in India, the need to leverage the digital channel effectively and deliver ROI was imperative and we demonstrated that in our pitch,” he added.
The newly rebranded Havas Media Group includes all of Havas’ media agencies, consisting of Havas Media and Arena Media.