Care India has awarded its digital media duties to Isobar India. The agency has been appointed as Care India’s digital partner following a pitch that happened around two months’ back.
Confirming the partnership, Alka Pathak, Advisor - Advocacy and External Relations, Care India said, “New media is going to play a key role in building the Care India brand, increase supporter base and deepening engagement. We would be using a combination of earned, owned and paid media to increase brand relevance and stature. We chose to go ahead with Isobar because of the passion and zeal they showed towards our cause during the evaluation stage.”
Reacting to the win, Shamsuddin Jasani, Managing Director, Isobar India said, “We’re excited to work with Care India. This win is a testament to the fact that we strive to provide innovative solutions to our clients. The strategy that we presented included novel use of digital media, which helped us win the account.”
Care India has been working in India for over 60 years ensuring gender equality, women’s empowerment and fighting poverty and social exclusion among women and girls from poor and marginalised communities.
Through its global network of over 50 offices in 30 markets, Isobar, part of the Aegis Media Group, has been helping brands to win in today’s convergent consumer world.