Top Story

e4m_logo.png

Home >> Digital >> Article

Card with an Idea: HDFC-Idea launch co-branded credit card

24-August-2005
Font Size   16
Share
Card with an Idea: HDFC-Idea launch co-branded credit card

In an effort to leverage each other’s strengths in their respective field, Idea Cellular Ltd and HDFC Bank on Tuesday announced a nationwide marketing alliance and launched the HDFC Bank-Idea co-branded credit card for their customers.

The co-branded product will provide a host of benefits to the users, like a 2 per cent annual bonus on talktime and up to 8 per cent cash back on Idea post paid bill payment through the credit card.

Speaking on the occasion, Vikram Mehmi, CEO, Idea Cellular Ltd, said, “Telecom and credit card markets are both growing at a scorching pace in India today. We believe that the HDFC Bank-Idea alliance will provide extra value for the existing customers and add impetus to new customer acquisitions for both companies.”

HDFC Bank Managing Director, Aditya Puri, said that the launch of the HDFC Bank-Idea credit card would offer multiple benefits to its bank customers as well as Idea subscribers.

“This alliance of two leading verticals with over 12 million customers is in line with our endeavour to reward patronage and loyalty through innovative product offerings,” he added.

Observing that telecom co-brand relationships were one of the most successful ones in the world from a payment card perspective, Santanu Mukherjee, Country Manager, South Asia, Visa International, said, “They provide superior value to cardholders who are telecom customers and are a robust channel for the operators to build customer loyalty and a great business opportunity for the bank.”

The co-branded credit card will be available in Gold and Silver variants for Rs 2,000 and Rs 700, respectively.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016