aims to enthral car enthusiasts aims to enthral car enthusiasts

Author | exchange4media Mumbai Bureau | Thursday, Aug 23,2007 9:17 AM

A- aims to enthral car enthusiasts

Interactive car portal has been officially launched following its soft launch two months ago. The portal intends to be a one-stop shop for all car enthusiasts and promises to cater to all the requirements of car buyers and sellers, manufacturers, dealers, financers and insurance providers.

Developed by Logix Microsystems Ltd, the portal hosts interactive animations for each and every car that it features, which enables the viewers a virtual ‘touch and feel’ experience. Users can take the car for a virtual spin, paint it in different colours from the available colour palette, and experience a 360-degree interior and exterior view. In addition, provides comprehensive information on all types of new and used cars.

Commenting on the launch and the response so far, Pankaj Patel, VP-India,, said, “The response has been great and we are looking forward to being the number one portal in this domain. The Indian economy is booming, and so is the Indian automobile industry. The Internet is once again becoming a very important information source as well as marketplace. With its unique features, Carazoo is slated to quench the thirst of each and every Indian who wants to buy, sell or gain information on almost any car he or she desires. In fact, we named our portal Carazoo based on the phrase ‘car ki arzoo’ or ‘desire for a car’.”

Car buyers can seek individual car prices, technical specifications and features, tools to compare different cars of choice, e-brochures, car reviews, car accessories, financing and insurance tips. In addition, has a massive database of dealer information that allows a browser to select a dealer outlet for his car of choice according to desirable proximity, and get a price quote by filling a simple form, or even ask for a free test drive.

Tags: e4m

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