CaptchaLive Media has introduced an interactive engagement-based platform for the digital advertising space using CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart).
A CAPTCHA image shows a random string of alphabets and numbers which the user has to type to submit a form or to pass through security at e-commerce sites or sometimes even to access your gmail account if you have typed your name or password wrong. CaptchaLive Media has captured this concept for the advertising space.
“Today people are talking about engagement and we are doing just that – engaging internet users in brand messages in a unique way with this platform,” said Pradeep Vallat, CEO,CaptchaLive Media.
The company has developed an advertising platform where the random alphabets and numbers used in the security tool are replaced by brand names and their messages. Involving customer engagement-based online advertising has higher brand recall. Plus the exact number of messages typed can be tracked.
“When you type in a brand message, recall is high and indirectly pushes for brand purchase,” said Vallat. He revealed that this concept was recently tried at GoaFest2102 and it was well received.
Talks are currently on with e-commerce sites. It will go live on May 15, 2102.