Top Story

e4m_logo.png

Home >> Digital >> Article

Cannes 2015: Cheil Worldwide’s Peter Kim on the next decade of social media

22-June-2015
Font Size   16
Cannes 2015: Cheil Worldwide’s Peter Kim on the next decade of social media

The session on ‘The next decade of social media’, by Peter Kim, Chief Digital Officer, Cheil Worldwide on the first day of the Cannes Lions festival was both animated and interesting. Kim predicted trends on social media for the next ten years. Revenues from social media the way agencies in their current format get, will disappear he predicted, also saying these trends will render traditional agencies ineffective.

He predicted:

1. Social media will be gone in the manner in which you know it today

2. Will be shoppable

3. Will be snackable- consumers today have no time, information has to be given like snacks e.g.  a 7-second video  with a hash tag

4. Automated – fast moving from organic to automated (programmatic)

5. Connective

6. Filtered – consumers hear only what they want to

7. Integrated

8. Chinese – As it is one of the largest economies contributing to global GDPs

9. Subcutaneous- under your skin

10. Empowering – brands like Dove and Nike are already using social media to empower
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.