Top Story


Home >> Digital >> Article

Cannes 2015: Cheil Worldwide’s Peter Kim on the next decade of social media

Font Size   16
Cannes 2015: Cheil Worldwide’s Peter Kim on the next decade of social media

The session on ‘The next decade of social media’, by Peter Kim, Chief Digital Officer, Cheil Worldwide on the first day of the Cannes Lions festival was both animated and interesting. Kim predicted trends on social media for the next ten years. Revenues from social media the way agencies in their current format get, will disappear he predicted, also saying these trends will render traditional agencies ineffective.

He predicted:

1. Social media will be gone in the manner in which you know it today

2. Will be shoppable

3. Will be snackable- consumers today have no time, information has to be given like snacks e.g.  a 7-second video  with a hash tag

4. Automated – fast moving from organic to automated (programmatic)

5. Connective

6. Filtered – consumers hear only what they want to

7. Integrated

8. Chinese – As it is one of the largest economies contributing to global GDPs

9. Subcutaneous- under your skin

10. Empowering – brands like Dove and Nike are already using social media to empower


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi