Cadbury 5 Star has launched a new digital film, #KhoJaaneKeFayde, where the brand’s famous characters Ramesh and SureshCadbury are lost in the taste of the chocolate and now do a lot of good for others unknowingly.
In the ad film, a dame with a broken heel, an out-of-tune saxophonist, an incomplete Parsi family and a host of characters get to experience the good that comes out of getting lost because of the lost duo. The film seems to be set in the duo’s dreamscape where a bizarre oriental song plays out #KhoJaaneKeFayde. With a single bite Ramesh and Suresh float from one instance to other, spreading the good, leading to benefits.
The brand has also started a Dubsmash contest where people have to dance to the tune of the musical in a situation or a location, which they cannot tolerate.
You can watch the ad film here:
Burzin Mehta – Sr. Creative Director
Nandan Joshi, Mandar Sawant - Copy
Hetal Desai, Vishal Davde - Art
Vikram Menon – Country Head
Gaurav Magotra – Sr. Vice President
Zeeshan Khan – Management Supervisor
Esha Gandhi – Senior Account Executive