CA Media Digital (India) has appointed of Ashish Joshi as Vice President Digital and Business Head – Fluence. Along with managing Fluence, he will help incubate and grow various consumer facing businesses in new media.
In his new role, Ashish will report in to Rishi Negi, EVP Investee Operations.
“CA Media Digital is a company focused on building consumer facing digital businesses. As a first step, CA Media Digital has launched India’s leading online influencer network around celebrities and brands – Fluence. With Ashish leading the digital effort, we hope to further expand and build more such ventures. We welcome him to the CA Media team and look forward to benefiting from his talent and experience,” said Negi.
Prior to this, Joshi worked with Dhingana as Vice President – Business Development. His earlier stints include being Head of Digital – Universal Music India (India and SAARC) and General Manager at Hungama Digital Media Entertainment.
“I am excited about my new role at CA Media Digital. The company, equipped with the learnings of TCG (The Chernin Group) has in a short time taken great strides with Fluence, a unique social corridor matrix that has caught the attention of celebrities and brands alike and is looking to building more consumer facing businesses in new media. I look forward to further building the business and establishing new ventures, while growing and driving forward existing ones,” Joshi.
Fluence helps celebrities manage their digital life, which includes their social media presence, their digital endorsements, online/mobile monetisation and equity-linked investments in the digital space. It also helps brands maximise their impact on audiences, by utilising the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness.