Top Story

e4m_logo.png

Home >> Digital >> Article

CA Media Digital appoints Ashish Joshi

05-September-2013
Font Size   16
Share
CA Media Digital appoints Ashish Joshi

CA Media Digital (India) has appointed of Ashish Joshi as Vice President Digital and Business Head – Fluence. Along with managing Fluence, he will help incubate and grow various consumer facing businesses in new media.

In his new role, Ashish will report in to Rishi Negi, EVP Investee Operations.

“CA Media Digital is a company focused on building consumer facing digital businesses. As a first step, CA Media Digital has launched India’s leading online influencer network around celebrities and brands – Fluence. With Ashish leading the digital effort, we hope to further expand and build more such ventures. We welcome him to the CA Media team and look forward to benefiting from his talent and experience,” said Negi.

Prior to this, Joshi worked with Dhingana as Vice President – Business Development. His earlier stints include being Head of Digital – Universal Music India (India and SAARC) and General Manager at Hungama Digital Media Entertainment.

“I am excited about my new role at CA Media Digital. The company, equipped with the learnings of TCG (The Chernin Group) has in a short time taken great strides with  Fluence, a unique social corridor matrix that has caught the attention of celebrities and brands alike and is looking to building more consumer facing businesses in new media. I look forward to further building the business and establishing new ventures, while growing and driving forward existing ones,” Joshi.
 
Fluence helps celebrities manage their digital life, which includes their social media presence, their digital endorsements, online/mobile monetisation and equity-linked investments in the digital space. It also helps brands maximise their impact on audiences, by utilising the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness.
 

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group