C1X Asia Pacific has announced the appointment of Swaminathan Iyer as its VP and Head Of Business for APAC (excluding Japan) based in Singapore. This announcement comes just over a month of Narayan Murthi Ivaturi joining the team in Singapore to strengthen the mobile business of the firm. Both will be based in Singapore and report to Rammohan Sundaram, MD and SVP of APMEA of C1X Inc.
Sundaram said, “Having known Swami over the last 10 years it was just one meeting before we decided to join forces together knowing the value proposition the product brings on the table for the market in APAC. We needed someone who could bring in the requisite value in not only strengthening our business but to glocalise several of our product offerings and with Swami and his product experience we have found the right person who could take us to the next level from Oz to Singapore.”
Iyer most recently was with Singapore Sports Hub as Sr. Director of Biz Dev and Strategic Planning prior to that he spent significant amount of time at Yahoo where he has held multiple roles across the region, last being Director of Product and Business Operations. He has had two stints with Yahoo and before this role was with Yahoo India where he spearheaded Yahoo Mail, Messenger and Front Doors (Yahoo’s Homes Page in India). He was also VP and Head of Audience at Indiatimes between these stints and has worked in leadership roles with ESPN and Star India during his career.
Iyer said, “I am extremely excited about this opportunity and having seen the product and its capabilities, I am sure we are headed in the right direction not only addressing current market requirements but some of the futuristic offerings that are being built. As an AMT (Advertising & Marketing Technology) company we are well poised in addressing client needs across spectrum including ecommerce to ensure every value for money is delivered through our transparent, ease of use and audience discovery platform.”
C1X Inc. is co-founded by Mukundu Kumaran and Daisuke Dan Nagayama and recently launched its state of the art facility for engineering and product development in Chennai. It has offices globally including San Jose, Omaha, New York, Dubai, New Delhi, Mumbai, Bangalore, Chennai, Singapore and Tokyo. Its San Jose, Bangalore and Chennai offices are focused on product development and engineering while the rest are offices that drive business.