Silicon Valley based advertising and marketing technology (AMT) company C1X (C1Exchange) has roped in Sunil Punjabi as VP and Business Head - South Asia.
His appointment will enable C1X to expand its leadership in one of its largest strategic growth markets globally. With the responsibility of growing business across direct clients across India and the whole of South Asia, Punjabi will operate out of the company’s Mumbai office and report to Rammohan Sundaram, Managing Director & SVP APMEA C1X.
On the appointment, Sundaram stated, “We are very pleased to have Sunil on board. His breadth of experience will help us develop and execute a long-term plan for growth acceleration in India and South Asia.”
Commenting on his new role, Punjabi said, “C1X has terrific plans for the future, which make it a very exciting place to be in. Not to mention, the people, some of whom I have worked with in the past as well. I am very excited about the opportunity and look forward to taking the India and South Asia markets to newer heights at C1X.”
Punjabi comes with a rich media experience of over 20 years. Immediately prior to joining C1X, he led the Vuclip Media Sales team where he formed and established their audience network - the Viu Video Audience Network. Prior to Vuclip, he has had two successful entrepreneurial stints with AgencyMobi and Networkplay, where he was the Chief Revenue Officer and responsible for all revenue streams including advertising sales of LinkedIn. He later divested his stake to the principal investors G+J of the Bertelsmann Group and made an exit. He has also led the Sales team at Yahoo and worked with traditional media players like UTV, Future Media and Indian Express. He holds a Masters in Marketing from Mumbai University and is an avid reader.
“Programmatic advertising, while in its nascent form in India, is increasingly becoming extremely important for advertisers. Cutting through the myriads of offerings, is C1X, which offers the entire programmatic stack, thereby addressing the entire ecosystem,” said Punjabi.
Asia’s emerging markets for automated media trading are the fastest growing in the world. South Asia is certainly waking up to programmatic buying and selling, programmatic can bring great efficiencies not just with expanding reach and revenue opportunities for advertisers, but also engaging the right user with relevant ads and drive desired outcomes.
Founded in 2014, C1X is a funded global corporation, headquartered in the Silicon Valley, with offices in New York, Dubai, Singapore, Tokyo, Mumbai, and New Delhi, and with development centers in San Jose, Chennai and Bengaluru.