Top Story

e4m_logo.png

Home >> Digital >> Article

C1X announces leadership appointments across APMEA for its mobile business

01-December-2016
Font Size   16
C1X announces leadership appointments across APMEA for its mobile business

C1X Inc., the Silicon Valley-based ad-tech start-up recently announced its Series B funding of $8.5 million, bringing the total raise to around $15M.

Post hiring Rammohan Sundaram as MD & SVP of APMEA, it has set up its offices across the region with the hub in SEA being Singapore. To this effect it has announced the appointment of Narayan Murthy (“NM”) Ivaturi as Vice President and Head of Mobile Business for Asia Pacific, Middle East and Africa. NM, a well-known figure in the media industry, takes charge starting December 1, 2016 and will be based out of their Singapore office. He will drive all aspects of the business including supply and demand and bring the entire suite of mobile offerings into the programmatic full stack solution of C1X. NM will report to Rammohan Sundaram, MD & SVP of APMEA.

Speaking on the appointment, Sundaram said, “Having known someone over the last 10 years, it is indeed my pleasure to welcome Narayan Murthy into the leadership team of APMEA. NM has had an incredible record of building start-ups into multi-million dollar businesses and this role is a key contributor to our growth strategy across APMEA and I am extremely happy to hand over the reins of the mobile business to Narayan”

NM last was with WPP based in Singapore and has held key roles across Mindshare and Tenth Avenue where he drove Mobile & New Tech across the region. Prior to that NM was Global Head of Sales as VP with VserV and has held leadership roles with the Times Group, SVG Media and Yahoo India. He started his career with Mudra and led their digital practice in Tribal DDB for the southern markets of India.

Narayan Murthy adds, “The start-up adrenalin got me to accept the role with C1X, the mandate is challenging and I am looking forward to ensuring the growth of the business by hitting the ground running and having worked with Ram in the past at Tribal and Yahoo, I know the pace is going to be like a hundred-meter dash and I am up for it. Our product offering at C1X is unique and one of its kind and I am looking forward to rolling my sleeves up again and getting this kick started across Asia Pacific, Middle East & Africa.”

C1X has also roped in Abdul Wahab as Sr. Director – Delivery and Optimization, APMEA and he joins from Vizury where he was Global Head of Media and Data Partnership. Abdul will be based in Gurgaon. Abdul has also worked with VserV for over 3 years in leadership roles prior to which he has worked with Ibibo, Zenith Optimedia and iYogi.

C1X has global footprint with development centers in San Jose, Chennai and Bangalore with sales offices in NYC, Dubai, Mumbai, New Delhi, Singapore and Tokyo and was founded by Mukundu Kumaran and Dan Nagayama who are the CEO & COO based in San Jose and Tokyo respectively.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business