Business Standard, India’s premier business daily, is the preferred choice of serious readers of financial content. The brand is considered a quality leader, and widely respected among a discerning audience for its credible and insightful content. In a ‘first move’ among news-content based media in India, Business-Standard.com to offer Opinion and other premium features only to subscribers; partners with WSJ.com for a combined digital subscription offer.
It is particularly known for Opinion pieces by the best experts on the subject matter, and has consistently had senior columnists and contributors from both public and private domains, in addition to the strongest editorial team in financial journalism. T.N. Ninan, Shekhar Gupta, Sunita Narain, Shyam Saran, Shankar Acharya; to name a few.
Business Standard has also been a pioneer in publishing content across digital formats: e-paper, desktop and mobile sites, and mobile app. The website, Business-Standard.com, has been online since 1997 and has content archives dating back to the year. It is currently India’s 2nd most popular business news website, with 23 million page views monthly, as per comScore.
The strength of its content led Business Standard to introduce digital subscriptions for its website and mobile app. The Opinion section and other premium features will now be available only to subscribers, who will also get customised industry newsletters and stock alerts.
This is a ‘first in the industry’ move in India by Business Standard, however, digital subscriptions are a standard practice among the global leaders in publishing, including The Wall Street Journal, The New York Times and Financial Times.
Commenting on the initiative, Shailendra Kalelkar, Head of Web Business at Business Standard, said, “It was natural for a premium product like ours to set the trend of digital subscriptions in India, and, thus, create a differentiation. The quality of content merits a cost, and we are confident of a continued surge in website traffic.”
Business Standard has also partnered The Wall Street Journal for a seamless access to WSJ.com. Users have an option to subscribe to both and access the premium features of Business.Standard.com and WSJ.com with the same login credentials – on computers, tablets and mobile phones.
The subscription offer is priced at Rs. 149 per month for Business-Standard.com, and Rs. 299 per month for the WSJ.com add-on.