Business Standard Ltd has announced the launch of a comprehensive website. SmartInvestor.in is a stock market portal offering in-depth information and insight in a user-friendly format. The portal also enjoys the newspaper's incisive analysis and editorial inputs and gives visitors an unbiased view of corporate performance. It also features diverse views from multiple brokerages to give the user the most comprehensive information on the markets.
Commenting on the launch of the website, Arun Natesh, Head - Marketing, Business Standard, said, “Through this website, we are trying to provide one single window for credible news. Website is a one-stop shop for all investment solutions. We will also carry some valuable content of the Business Standard to SmartInvestor.in.”
On the issue of monetisation of the website, Natesh said that it was an advertisement-driven website, but trading would also help them in getting revenues. “A common thread running across all of the respondents in the survey was the innate desire to succeed. Using this insight, we chose the tagline, 'Earn Your Pride’,” Natesh added. The confidence of being able to make it on one’s own would be the theme running across all communication that has been created to promote the site. Natesh further said that a 360-degree campaign spanning television, print, radio, outdoor, the Internet and on-ground activities was underway to promote the site.
SmartInvestor.in has been conceived and designed on the basis of extensive research that showed a young, upwardly-mobile, Internet-savvy generation displaying a strong need for a comprehensive site covering the entire universe of popular investment avenues. The site has been developed by Geodesic.
“We had run the website on a trial basis for one month before the formal launch. At present, we are asking readers to give their feedback to make the site even better,” Natesh said.
Meanwhile, SmartInvestor.in has tied up with Kotak Securities to facilitate online trading. “Kotak Securities is a formidable name in the financial market and their expertise will now be available for the users of SmartInvestor.in,” said Akila Urankar, President, Business Standard. Kotak Securities will manage the back-end, including, but not limited to, account opening and registrations.