A roundtable discussion focusing on the need for understanding networking patterns in India, held on August 21, saw the launch of ZaaBiz.com in India. ZaaBiz is a business networking portal created by German entrepreneur Michael Brecht, which now also aims to give special focus to India and the Indian networker.
Speaking at the launch, Brecht, CEO & Founder, ZaaBiz.com, said, “Through ZaaBiz we intend to provide the Indian communities with a business networking platform that is based on the six degrees of separation model. Through this platform, we connect people and facilitate quick solutions to business problems. ZaaBiz offers an innovative way to market and promote brands. India has one of the highest numbers of networkers and almost 60 per cent of the members on our platform are Indians. ZaaBiz has entered the Indian market because we see a great opportunity, the challenge, however, is to bring out the true efficacies and benefits of our platform, which can then be optimised to achieve greater benefits.”
Niiraj R Shah, Director, BNI, said, “Networking today is facing a paradigm shift from competition to collaboration. Technology today lets us connect far easier as the cost of connection has drastically been reduced. The collaboration has been seen in terms of one industry to another and also within the same industry. Networking is not only in terms of gaining business, but also to find jobs and gain better access to solutions and solution providers as people today are not buying businesses they would much rather buy the people first.”
Brecht observed, “From our experience on ZaaBiz, Indians are the best networkers and the ones who use networks most efficiently.”