Top Story

e4m_logo.png

Home >> Digital >> Article

BSB buys into ScoopWhoop

06-November-2014
Font Size   16
BSB buys into ScoopWhoop

Bharti Softbank (BSB), a JV between Bharti Enterprises and SOFTBANK CORP, today said that it has acquired equity stake in ScoopWhoop Media Private Limited (ScoopWhoop) through BSB Portal Limited.

ScoopWhoop is an India focused Entertainment Media startup that creates and curates content that gets shared through social networks. Its website and mobile application clock approximately 20 million monthly page views and have over 8 million unique visitors each month. Over half of all the page views are accessed via smartphones, underlining the strong mobile play.

BSB Portal Limited will have an effective stake of 36.5% in ScoopWhoop. The partnership will combine the strengths of both - i.e., content creation for Indian youth by ScoopWhoop and mobile-optimised technology platform and distribution by BSB for Indian consumers.

Commenting on the partnership, Madhu Nori, CEO, BSB Portal Limited said, “About a half of India’s population are under 25 years old and the use of social networks with smartphones is growing rapidly among this segment. As a result, Media consumption patterns are rapidly evolving and this space is ready for disruption. The team at ScoopWhoop has demonstrated significant growth by leveraging its strength in understanding and creating locally relevant content for India’s young audience. We believe the partnership offers immense synergies for both parties to create great content experience for India’s mobile internet population.”

India is the world’s second largest mobile market with over 900 Million subscribers. A vast youth population and a fast growing economy are expected to drive data usage on mobiles with the proliferation of 3G and 4G services and increasing smartphone penetration. According to the GSMA, India will become the second largest Mobile Broadband market globally within the next four years with 367 million Mobile Broadband connections by 2016.

Sattvik Mishra, Co-Founder and CEO, ScoopWhoop, said, "We are really happy with what we have achieved in the last one year since we started ScoopWhoop in August 2013, but we also know that we have a long road ahead. In BSB we found the perfect partner who believes in our vision and backs us both financially and strategically. I'd also like to thank Sidharth Rao and Haresh Chawla for their constant guidance and advice. With the backup of right partner and advisors, we are gunning for the number one spot."

BSB Portal Limited is wholly owned subsidiary of BSY Pte. Ltd. which is a JV between BSB and Yahoo! JAPAN Corporation. With the goal of transforming mobile internet to simple and life-enriching experiences, BSB Portal builds consumer internet products and platforms in partnership with telecom operators.

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.