Alternative delivery mechanisms for last mile connectivity are the order of the day in the wake of the conditional access muddle. Direct to home television is one such alternative, but content distribution through broadband is expected to be the next big play. And who better than a telco to give you that that foothold in the living room — after all it has already laid the fibre.
Reliance Infocomm will be launching its enterprise broadband services in the next few months in line with the expected phasewise rollout of services, even as it promises to launch the much expected prepaid services soon.
Bharti is also planning a video on demand and gaming service for its digital subscriber line customers. Leveraging the wires is obviously the next level of competency. Bharti wants to provide an always-on Internet connection.
By tying up with Microsoft to jointly create an Internet protocol-based TV service, Reliance Infocomm is preparing the way for the brave new world where the pipes will determine the future of entertainment. Ownership of pipes will thus be critical.
The telecom major has also begun a pilot project for the third leg of the home Netway entertainment services. The trials are currently on even as Reliance Entertainment chairman Amit Khanna confirms that the service would definitely be launched this calendar year. Most big broadcasters are part of the pilot project, he added. The pilot is being conducted in a limited manner in Jamnagar and a building in Mumbai.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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