Top Story


Home >> Digital >> Article

Broadband tariff set to come down by 50 pc

Font Size   16
Broadband tariff set to come down by 50 pc

In a bid to meet the Government's target of 30 lakh broadband users by the end of the year, State-owned telecom majors MTNL and BSNL are going aggressive with low cost packages. While MTNL on Thursday indicated lowering of broadband tariffs by 50 per cent to Rs 199 per month from Rs 399, BSNL is working on a lower tariff.

Since the broadband policy was announced last year, operators, including private companies, have been able to attract only eight lakh users across the country. However, the uptake in subscriber base has been fast in the last three months with operators such as Airtel dropping broadband tariffs to as low as dial-up Internet access.

BSNL is also offering a low-cost PC bundled with its broadband connection. BSNL had recently reduced its broadband usage charges by at least 50 per cent from Rs 500 per month to Rs 250 per month for a 256-kbps connections. BSNL has also launched its Wi-Fi (wireless broadband service) for as low as 50 paise per minute. Wi-Fi is essentially used by Internet users in airports, cyber cafes and university campus.

Market analysts said that the State-owned company is all set to make its IP-based broadband service to re-define the price points in the market.

MTNL, which offers telecom services in Delhi and Mumbai, is adding 500 new broadband subscribers every day and is aiming at garnering 2,000 new users a day.

The Telecom Regulatory Authority of India said that one of the ways to increase broadband penetration was to make it mandatory for incumbent operators to unbundle the last mile, which would enable small operators with technology to ride on BSNL's network to offer broadband in more cities.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking