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Brexit gives impetus to social video content with 31,168 videos generated

29-June-2016
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Brexit gives impetus to social video content with 31,168 videos generated

The shockwaves of UK's decision to leave the EU have already been felt around the world and the highly divisive nature of the debate was most apparent on social media where celebrities, analysts as well as the common folk took to express their views and raise questions about the pros and cons of the decision.

Social media analyst firm Meltwater took a closer look at the Brexit chatter across social platforms and here are the findings of their study:

Zubair Timol, Director-India, Middle East & Africa at Meltwater, said that the agency conducted three different searches using the Meltwater platform on social media, one global search the day before the vote, a second search depicting the popularity of video as a mode of communication and a third search depicting the number is conversations in India for the vote in a week.

"As observed, the sentiment around the referendum was mainly negative worldwide and video and TV shows have been the chosen media channel," he said.

Overall, according to Meltwater, there were about 31,168 videos put up on various social platforms on the topic. In India, there were about 92,148 media mentions on Brexit.

As mentioned earlier, the prevalent sentiment on social media globally was one of negativism towards UK’s decision to leave the EU, this was true even before the actual vote.

An initial glance at the traditional polling suggests that 48-52 per cent in favour of remaining in the UK. However, as early as 10PM UK time (on Thursday), the trend on Twitter was pointing towards a leave outcome. Now, while Twitter cannot be seen as an all inclusive cross spectrum of the country, it was evident that those on the platform were conveying an opinion that was reflective of their constituency, explained Timol.

The number of videos around the topic is of special interest as it highlights the growing importance this medium is gaining. From popular talk show hosts to political commentators and even celebrity bloggers, all took to videos to air their views.

Interestingly, the final vote count in favour of remaining in the EU was around 48 per cent with 52 per cent in favour of #brexit.
 

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