Brandlogist, a brand consultancy specialising in digital media, has won the marketing mandate for Officeyes, a supplier of office stationery and office supplies online.
The scope involves marketing Officeyes across communication channels and consulting them on brand strategy and direction.
Commenting on the win, Saurabh Parmar, CEO, Brandlogist Communications said, “It’s an interesting win for us. Rather than coming back with the usual communication matrix of mediums – approach and spends, we came back with strategies driving certain ideas which cut across communication channels.”
“This is an interesting trend we have noticed over the last few months, where companies are open to looking beyond the traditional ways of marketing, especially when it comes to digital, where they are looking at brand building and integration,” Parmar added.
Brandlogist plans to use a mix of communication, including OOH, direct marketing and events, tightly integrated via the digital platforms.
Siddharth Nambiar, CEO, Officeyes said, “We are very pleased to be working with the team at Brandologist in our efforts to develop the Officeyes brand. They quickly understood the key business challenges we face, and have helped us to develop a vision for our brand that we are excited about, and that we are confident will drive real business results.”
Brandlogist is a boutique brand consultancy. The agency’s list of clients includes Chi Kitchen, Aamby Valley City, Sahara Star, RC Cola, Zee TV, Officeyes, and Blackberrys Menswear.