Top Story

e4m_logo.png

Home >> Digital >> Article

#Bra vs #Ger FIFA World Cup match most discussed sports match ever on Twitter

10-July-2014
Font Size   16
Share
#Bra vs #Ger FIFA World Cup match most discussed sports match ever on Twitter

The historic 7-1 rout of hosts Brazils at the hands of a clinical Germany in the 2014 FIFA World Cup has become the single-most talked about sports game on Twitter in history with 35.6 million tweets.

Even as footballing records were being broken, new records were being created on Twitter too. Apart from the massive number of tweets seen during the course of the match, it also set a new record for Tweets Per Minute (TPM) with Sami Khedira’s 29th minute strike, which put Germany 5-0 up, witnessing 580,166 tweets per minute.

The most mentioned players, according to data released by Twitter, were (in decreasing order) Julio Cesar, Oscar and Fred of Brazil and Miroslav Klose, Toni Kroos, Thomas Muller of Germany.

The animated heat map below gives an indication of the frequency of tweets according to time and important match events…

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India