Top Story

e4m_logo.png

Home >> Digital >> Article

#Bra vs #Ger FIFA World Cup match most discussed sports match ever on Twitter

10-July-2014
Font Size   16
Share
#Bra vs #Ger FIFA World Cup match most discussed sports match ever on Twitter

The historic 7-1 rout of hosts Brazils at the hands of a clinical Germany in the 2014 FIFA World Cup has become the single-most talked about sports game on Twitter in history with 35.6 million tweets.

Even as footballing records were being broken, new records were being created on Twitter too. Apart from the massive number of tweets seen during the course of the match, it also set a new record for Tweets Per Minute (TPM) with Sami Khedira’s 29th minute strike, which put Germany 5-0 up, witnessing 580,166 tweets per minute.

The most mentioned players, according to data released by Twitter, were (in decreasing order) Julio Cesar, Oscar and Fred of Brazil and Miroslav Klose, Toni Kroos, Thomas Muller of Germany.

The animated heat map below gives an indication of the frequency of tweets according to time and important match events…

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education