BPL Mobile launches ‘BPL Mobile @Café’, a hangout place on mobile phones

BPL Mobile launches ‘BPL Mobile @Café’, a hangout place on mobile phones

Author | exchange4media Mumbai Bureau | Saturday, Jul 26,2008 8:37 AM

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BPL Mobile launches ‘BPL Mobile @Café’, a hangout place on mobile phones

In a bid to rediscover entertainment on mobile phone, BPL Mobile has unveiled an all new WAP portal, ‘BPL Mobile @Cafe’ (atcafe.bplmobile.com), a single stop for its subscribers that offers a variety of features. These include latest Bollywood updates – from clips to trailers to ring tones, music and pictures; news, sports updates and clips; interviews of cricketers; ring tones, wallpapers and themes; chat; games across genres from adventure to arcade to puzzles; mobile TV – live darshans from Siddhivinayak, Shirdi, Haji Ali; jokes; services like movie/airline ticket booking; railway PNR status enquiry; astrology, etc.

BPL Mobile @Café offers an innovative grid format of icons providing an enriched and simplified icon based content discovery and navigation. The pre-activated service comes without a monthly rent, letting the subscriber pay as per usage.

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