Top Story

e4m_logo.png

Home >> Digital >> Article

#BoycottAmazon trends after Amazon lists doormats with religious images

07-June-2016
Font Size   16
Share
#BoycottAmazon trends after Amazon lists doormats with religious images

Over the weekend Amazon.com faced backlash for selling doormats with images of Hindu gods and goddesses, which created a furore on social media. This massive outrage led to the trend #BoycottAmazon, calling for a ban on the US retail giant.

Soon it was discovered that there were pictures of Jesus, Holy Quran and Islamic themed doormats also on sale, which aggravated the situation and led to massive online protests. Angry protesters took to social media to ask fellow users to boycott the Amazon app, while others started down-voting the app on the iOS App Store and Google’s Android Play Store. Amazon was quick to take down these products.

The doormats were listed by an international brand called Rock Bull which sells other products like canvas scroll posters, personalized T-shirts, smartphone cases and mouse pads too.

But there were some who ridiculed and mocked the whole trend.

These controversial products have flouted Amazon’s guidelines related to offensive products which according to the etailer include, “products that promote or glorify hatred, violence, racial, sexual or religious intolerance or promote organizations with such views.”

This is not the first time that Amazon is caught in a controversy over such products. In 2014 Hindu cleric Rajan Zed spotted the website selling women’s leggings imprinted with images of various Hindu gods and forced Amazon to remove them.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO