Hudson Canola Oil, a brand owned by Dalmia Continental, on Thursday announced that it has appointed Bottle Openers as its digital agency on record. The mandate covers overall digital and social strategy, media planning and buying.
Speaking on this occasion, Himani Dalmia, Vice President, Dalmia Continental, said, “We launched Hudson Canola Oil in 2007 and the brand is poised for take-off. We project 700% growth over the next five years. After creating the leading brand of olive oil in the country, Leonardo, which we divested to Cargill in 2014, we are very excited about growing Hudson into a household name as well. Currently, the awareness level of Indian consumers on the health benefits of Canola oil is still low. Through digital marketing efforts, our prime objective is to educate consumers about this category as well as the importance of including Canola oil in their daily diets. Indians, today, are becoming immensely health-conscious and this presents huge market opportunity for us. Our expectation from our digital partner will be to come out with innovative creative and media solutions to raise awareness as well as help us drive business growth.”
Also speaking on the partnership, Sachin Kumar, Founder and Managing Director, Bottle Openers, said, “We are honoured to partner with Dalmia Continental as their digital agency on record. FMCG is one of our core areas of focus and have significant expertise in this space with Cargill Leonardo Oil and Nestle. We hope to take some unique and focused approach in building the business.”
Elaborating on the media responsibilities for Hudson Canola, Saurabh Kapoor, Co-founder and CEO, Bottle Openers, said, “The market for Canola oil category is in a nascent stage right now but has a huge potential; hence it provides us with good growth opportunities. We will apply cutting-edge sharp media strategy to reach out to health seekers in India.”