Top Story

e4m_logo.png

Home >> Digital >> Article

Bollywoodbhaskar.com undergoes refresh; unveils new logo

08-June-2017
Font Size   16
Share
Bollywoodbhaskar.com undergoes refresh; unveils new logo


DB Corp Limited (DBCL) on Wednesday announced that Bollywoodbhaskar.com, one of its proprietary portals within its digital business, has launched a new, refreshed look with a new vision. The portal has been launched with the commitment of delivering a much stronger reader engagement through greater depth of content and most updated coverage of Bollywood and the entertainment industry. Bollywoodbhaskar.com leverages its pool of editors reporting 24x7 from the ground. The new site promises to deliver fastest news to its readers and personalisation of content according to interest utilising Dainik Bhaskar’s strong recommendation tool thereby offering a plethora of opportunities for advertisers too.


The new look has a contemporary feel with vivid pink and orange colours, new fonts and greater depth to images and videos. The change embraces the rapidly evolving needs of today's readers and provides an uncluttered reading experience. The freshness of the new logo and layout also reflect the attributes of its readership profile comprising youths of metros and non-metros within the age group of 18–34 years. 


The new logo was unveiled by actor Kangana Ranaut, last week. Talking about the launch, the actor said, “I wish BollywoodBhaskar.com good luck. Keep churning out quality content.”


Gyan Gupta, CEO, DB Digital, commented, “Launched in the year 2013, our flagship Bollywood and entertainment website has shown phenomenal growth. As it multiplies its numbers and reach, it was important to have a bold and new logo that stands for the scale, progress and growth that the site has made. The new logo is a true reflection of Bollywood glamour, fashion, gossips, news and entertainment that the website brings to its viewers. The refreshed look promises to bring in renewed vigour and liveliness to the brand and make it more informative and comprehensive for the readers.”

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.