Bollywood goes the mobile way with Marigold

Bollywood goes the mobile way with Marigold

Author | exchange4media Mumbai Bureau | Friday, Feb 16,2007 8:21 AM

Bollywood goes the mobile way with Marigold

Hungama Mobile and Roamware in association with Adlabs Films premiered a first look of its soon-to-be-launched co-production ‘Marigold’ on a mobile platform at 3GSM World Congress in Barcelona. The event is considered to be a significant event in the mobile industry with many key industry people attending the four-day mega event.

Commenting on the tie up, Neeraj Roy, MD and CEO, Hungama, said, “With the success of providing Bollywood entertainment, the combination of Hollywood and Bollywood will give a new outlook and experience to the audience. From providing music, imagery, video and games we are now preparing to introduce full features and Marigold is a step in this direction.”

“Marigold is a perfect example of how Hollywood and Bollywood can co-operate to produce international quality films from India,” added co-producer, Sidhartha M Jain. Incidentally, ‘Marigold’ is Salman Khan’s first Hollywood film and also features some Hollywood stars. The film is targeted for a release in April 2007.

Tags: e4m

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