Digital marketing company Blue Digital Media has commenced an incubation centre for new start-ups to nurture young talent. The company has allocated Rs 5 lakh for the first quarter of FY13 and is looking to invest in about three to four ideas in the first year of operation of the incubation centre.
The incubation centre has been set up with the dual objective of supporting young minds in moving forward with their idea in the digital space confidently, and to innovatively create more products in the digital space.
When asked how this centre would help entrepreneurs, Gaurav Singhal, Co-founder, Blue Digital Media replied, “Our plan is to help start-ups chart business plans, choose the right marketing strategy, and provide resources to grow and stand on its own. Our core team will be conducting entrepreneurship sessions in association with top business management institutes in the country. Recently, we have started an internship in entrepreneurship that no digital player is offering”
“We have already started receiving applications from candidates from top management institutions such as IIMs, Birla Institute, FORE, etc. for the incubation centre,” he added.
Talking about the company’s funding and expansion plans, Singhal divulged, “We believe that innovation in any business is the key and we’re looking for new partners who also think the same. Fresh funds generated will be utilised to create innovative digital properties and products in the near future that will achieve scalability.”
Blue Digital Media has partnered with Span Communications, DWA Media and companies in WPP and Percept groups. The company has recently completed digital marketing campaigns for NEC, Pearl Academy of Fashion, Indo Asia Tours, IIFP and Geojit BNP Paribas.