Allen Solly, the fashion brand from Aditya Birla Group, has announced the appointment of social media consulting firm Blogworks to handle its social media marketing strategy and engagement.
Speaking about their social media marketing initiatives, Kapil Khattar, General Manager - Marketing, Allen Solly, said, “Allen Solly recognises and shares the youth’s attitude, which wants to see ‘My World. My Way’. Digital technologies are allowing everyone the power of individual expression like never before and we want to make that the driver to engage the youth.”
Rajesh Lalwani, Founder & Principal, Blogworks - Strategic Social Media Solutions, added here, “Allen Solly identified the shift of power to the individual a long time ago, when it introduced colour to corporate dressing. Social Media will allow us to get closer to the consumer and co-create their brand, their way.”
Blogworks has, in the past, worked on several social media programmes in youth and lifestyle segments, including Fastrack and Samsung Mobile, among others.